Qualcomm designs and manufactures semiconductors, software, and wireless technology services. To support the growing number of SMB developers, Qualcomm partnered with Code and Theory to create a Developer Experience within their existing site.
Creating an experience for developers
As a part of Code and Theory’s UX Design team, we developed a comprehensive Developer Experience for small to medium-sized business developers, integrated within Qualcomm's core site. This included:
Qualcomm.com | Developer Experience - created dedicated product and application hubs, and search features and tools that helped developers find needed content based on their searching mindset.
Developer Workspace - feature that enables project creation and asset management.
Intelligent Search - an AI generative conversational tool that provides answers and relevant content, such as product cards and code snippets, in response to developer queries, enhancing user engagement and support.
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Details
2023 - 2024
Code and Theory
Role
Concepting
User Experience
Interaction Design
Prototyping
Design System Management
Functional Annotations
The Challenge
To support an ambitious developer experience, Qualcomm needed to transform the organization, content, and technology that bring it to life. At the time, IoT at Qualcomm operated across numerous silos, with content schemas that were not unified between sales and support. Additionally, the company is embarking on a five-year MarTech roadmap, necessitating a cohesive and integrated approach to streamline operations and enhance user experience.
UX Phase
During the UX Phase, we focused on designing the core elements of the new developer experience. We created detailed wireframes for the necessary templates and components, ensuring a cohesive and intuitive interface. Additionally, we explored various interaction paradigms for three key features: the Developer Workspace, Product Comparison Table, and Intelligent Search. These explorations aimed to enhance usability and engagement, providing developers with a seamless and efficient experience.
Visual Design
We leveraged Qualcomm’s existing brand guidelines and design system to create over 250 new modules and 1000 assets. This ensured the new developer experience was both differentiated for the developer audience and cohesive with Qualcomm's established brand identity.
Developer Experience
Developers aren’t shopping for a single product in isolation. They need to know about interoperability between products, the relationship between software and hardware and the roadmap for product optimizations, upgrades and integrations. Instead of stand-alone product pages, we designed consolidated hubs of information that match this mental model, allowing easy in-page access to all associated content surrounding an individual product. This streamlined the evaluation experience for developers and proved to them that Qualcomm understands their creative engineering process.
Developer Workspace
The Developer Workspace is a persistent content browsing toolkit that sits on top of the product information, documentation, forums, and other content that makes up the Developer Experience.
Quality content is the current hallmark for a best-in-class developer experience that competitors are reaching for, but no one had solved for what comes next. We capitalized on Qualcomm’s opportunity to define a new approach for interacting and enhancing how technical documentation is found and consumed.
Intelligent Search
More than any other group, developers are acutely aware of the role that AI can play in streamlining nearly any professional process. We had to deliver on the expectation that AI would play a role in their journey.
We designed a conversational search experience that allowed developers to ask technical questions in natural language and receive generative answers in tandem with supporting documentation and other recommendations. This combination of text response, links and files was designed to be an elevated search experience, not just a run-of-the-mill chat.
Outcome
The revamped site marks a pivotal shift for Qualcomm, solidifying its status as a developer-centric enterprise primed for the AI and IoT developer community. It serves as a tangible demonstration of Qualcomm's commitment to engaging and assisting developers for years to come. This new Qualcomm platform showcases a pioneering, data-informed hub designed to cater to both developers and business leaders, setting a benchmark for others to follow.
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